Stong Mama

A little design magic goes a long way – and I had lots of fun bringing this vision from Lottie’s Lifestyle and Fitness to life.

Offering easy tips and exercises to support new mums through a tricky stage in life, these colour-coded flash cards are available online, forming part of Lottie’s ‘Strong Mama’ movement and mindset packages.

The brief involved developing a brand mark, designing each card and creating original illustrations.

How I helped 

  • Visual identity
  • Print design and artwork
  • Illustration


“Louise has a real talent for understanding your ideas and translating them into creative, eye-catching designs. I would thoroughly recommend her work to anyone – I’m thrilled.”

Charlotte Taylor

Lottie's Lifestyle and Fitness




Bespoke illustrations with a consistent theme complement the simple but effective typography.

Strong and bright colour coding clearly differentiates each category.

Initial mood boards and loose concepts helped pin down a direction. This stage is always worth the extra time.

In addition to Strong Mama, I also created the Strong Family logo which heads up the family fitness packages on offer.