Lara Darby Yoga

Lara’s original branding didn’t reflect the high-end yoga experience she offers. With a need to grow her client base, I was asked to completely revamp the identity of her business.

How I helped

  • Logo design
  • Social media styling
  • Branding concepts


The chosen design captures Lara’s method of teaching – modern and functional but based on traditional yoga. The circles are symbolic of the core, and their dynamic styling communicates the energy and flow that her classes bring.

Social media is such a powerful tool for reaching an audience and strengthening a brand – and businesses should embrace it. I styled up Lara’s account, working with her social media manager to bring together a toolkit of elements that can be used beautifully across platforms.

yoga social media feed

Thank you so much Lou. I’m so very happy with what you’ve created and am delighted with the result.

Lara Darby

Yoga Teacher