A brief history of mine

Until my mid 30’s I’d followed a fairly steady path through life (no super cool story here I’m afraid!). At school the creative subjects were my favourite, so I went to art college and then ventured off to university for a degree in Visual Communication.

My first job was working as a junior designer in the wonderful city of Bristol where I learned lots of stuff about design for the real world (and how to make a good cuppa!). 

London’s calling

A year later I moved to London where branding and packaging for the FMCG sector became my passion. I was happy for a long time, designing for retailers like Sainsbury’s, Waitrose and Aldi as well as other big brands, but in 2015 after over 13 years of agency life it dawned on me that the career I’d worked so hard for didn’t suit me anymore.

I’d been juggling a demanding job with my young family and it had stopped being fun.

Time to move on

So I invested in a brand new Mac (she’s still with me today!), set up a home studio and took the plunge.

6 years on, it turns out I did the right thing. Growing my business alongside my family has been full on, but worth it. I get to work with people I admire, on projects I’m passionate about, AND I can fit the school run in most days.

Location matters.

After escaping the big smoke, I’m now based in rural South Staffordshire. Remote working is my thing and I love being close to nature, but it’s also great to live centrally with easy connections to just about anywhere. When it’s time for a break, you’ll find me in the garden drinking in this view…

beautiful view of Kinver from design studio

Doing what I love

Opportunities have arisen to design for all sorts of companies over the years, but it’s working with brands that genuinely operate beyond profits that gives me the biggest buzz.

As my own interest in Health and Wellbeing has grown, so has a niche into this sector and I often find my life experiences come in useful when relating to clients and their customers – especially when it comes to women’s health. Being able to play a small part in making a difference is important to me.


Small, flexible and staying this way.

Right now, my focus is on providing an honest, down to earth and personal service. I love what I do, I have a great boss 😉 and building long-term relationships with clients is essential to my business. Staying petite and unique is the plan for the time being.

Louie Russell Design in studio apple mac

Am I the right designer for you?

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